Carbone Adds Clothes to the Menu

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Chef and restauranteur Mario Carbone sympathizes with the modern man’s dilemma, in part because he’s responsible for it. Imagine: this guy (it could be you!) has finally reserved that table at one of New York City’s most notoriously difficult-to-book restaurants—naturally, Mario’s own postmodern red-sauce joint, Carbone. (I’ll refer to him as Mario to avoid confusion with the restaurant that shares his name.) “He’s out with his girl and he’s trying to impress her,” Mario says, painting me a picture. “He’s looking through his closet and what’s he going to pull?” A suit feels too formal, graphic streetwear not quite right. Mario has an idea: how about a jacket-and-pant set and a crisp white short-sleeve button-up, all from his new menswear line Our Lady of Rocco?

If it seems somewhat unlikely that a beloved chef would moonlight as a fashion designer, then you aren’t familiar with Mario Carbone. His restaurant empire Major Food Group is best known for merging high-low dining with an exacting, specific sense of image. Carbone is a high-end take on the red-sauce joint, where fast-talking, tuxedoed servers make Caesars tableside; the Grill and the Pool, in the old Four Seasons space, update midcentury luxury for the Instagram age. The vibe is as critical as the food. Mario is exacting about the details: at Carbone, the porcelain must come from historic Italian manufacturer Ginori and Zac Posen was enlisted to create custom red tuxedos for the waiters. “I never thought of [designing clothes] as that foreign,” Mario says. “Maybe it’s because I am so involved in all the details of what I do every day.”

“So this is Pasquale, he is from Naples,” Mario says, introducing the model. “When I found him, I was like, ‘You’re the guy. You’re awesome.’”

Consider Our Lady of Rocco the next step in the evolution of flambé-hot restaurant merch. The collection is made in partnership with New York-based womenswear brand La Ligne, and offers much more than just screen-printed tees and hoodies. The collection includes those aforementioned matching jacket-and-pants sets—Mario calls it a leisure suit—a satin bomber jacket, T-shirts stitched with the brand’s name, a knit polo the deep red of marinara, pleated white pants, elastic-free tracksuits, hats, and a white tank christened the “wife pleaser,” Mario says. Prices range from $95 to $595 and are on sale at the brand’s website.

Our Lady of Rocco isn’t plastered with restaurant logos but it’s still heavily indebted to Mario’s day job. The script on the T-shirts is inspired by old pizza joints, he calls the white pants “bakers pants” because they play well with flour, and the whole line happens to share a color palette with Carbone. “I wanted to draw a line to the restaurant without making restaurant swag,” he says. Food hasn’t served such divine inspiration for fashion since the making of Phantom Thread.

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  • Denis Ava

    Denis Ava is mainly a business blogger who writes for Biz Grows. Rather than business blogs he loves to write and explore his talents in other niches such as fashion, technology, travelling, finance, etc.

Originally posted 2021-09-16 19:37:25.

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Denis Ava
Denis Avahttps://allbusinessreviews.org/
Denis Ava is mainly a business blogger who writes for Biz Grows. Rather than business blogs he loves to write and explore his talents in other niches such as fashion, technology, travelling, finance, etc.

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