Supreme x Shrek? Supreme x Shrek!

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Somebody once told me the world is gonna roll me—and that happened this morning, with news that Supreme is dropping a Shrek T-shirt. The world has rolled me.

Monday morning, Supreme released a preview of its fall/winter 2021 collection, and the internet was quick to pick up on one new design in particular: a tee featuring the logo from the animated movie Shrek, reworked to spell out “Supreme” (with Shrek’s little ogre ears on the S and all). Some said the design, which also appears on a few knitted beanies and a trio of skate decks, is the best thing Supreme’s done in years. But it’s also undeniably…weird. Supreme has perfected its niche reference formula; Shrek is a large pop culture entity. How did this happen? 

Streetwear, like onions and ogres, has layers. To keep churning out highly covetable styles with each new drop, Supreme builds up a teetering stack of reference upon reference, collaboration upon collaboration, to tap into our “Buy Now”-happy psyches. In many ways, Shrek is sort of a perfect fit for this formula: the 2001 Dreamworks classic (not a word to be used lightly, though I think it fits here) was way ahead of its time in terms of its meme-ability and referential humor, and as its then-young viewers came of age online, jokes from the movie found new life online, reborn via the digital gallows humor that informs many a forum, Vine, and comment section. There’s levels to this.

There is already a bit of discussion about the fact that the Supreme x Shrek logo tee looks unusually similar to a shirt that Dime—a smaller, Montreal-based skate brand—released back in 2019. Even for a streetwear juggernaut like Supreme, are there only so many references in the pop culture landscape that’ll get LOLs rolling through the group chats and wallets opening? Do we have a David vs. Goliath streetwear schism on our hands? (On that note, when is the David x Goliath collab dropping?) However, there’s been no public word from either camp yet on the similarities.

Maybe all’s fair in love and the streetwear marketplace. After all: what’s a fairy tale without an underdog?



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  • Denis Ava

    Denis Ava is mainly a business blogger who writes for Biz Grows. Rather than business blogs he loves to write and explore his talents in other niches such as fashion, technology, travelling, finance, etc.

Originally posted 2021-08-16 19:36:07.

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Denis Ava
Denis Avahttps://allbusinessreviews.org/
Denis Ava is mainly a business blogger who writes for Biz Grows. Rather than business blogs he loves to write and explore his talents in other niches such as fashion, technology, travelling, finance, etc.

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