Digital Asset Management (DAM) is the process of coordinating and managing the processing, storage, protection, and distribution of multimedia assets such as digital images, audio files, or video. It is a subset of information technology management that includes computer systems and applications for managing a company’s IT infrastructure.
Companies that deal in the fields of IT and digital asset management often have to manage their own data, handle data that are stored in an offsite location (such as home networks), and have to define tasks and processes so that they can be executed efficiently. Digital asset management involves the storage, transfer, protection, and distribution of multimedia assets such as digital images, audio files, or video among administrative personnel, software developers, technical operators, or other business units.
Here are the top benefits of using a DAM:
1) A DAM makes managing multimedia assets less risky.
Due to technological advances, a DAM enables multimedia assets to be stored and manipulated more securely than ever and provides a way to track documents. Digital asset management software is, therefore, able to store thousands of files at a time, which makes the process of sharing files within an organization easier than before.
2) A DAM can improve productivity
Managing assets in a digital environment can lead to a substantial increase in productivity, much greater than what was previously thought. In this day and age, it is important to make sure that the right information gets to the right people at the right time. A DAM helps make that possible.
3) A DAM has a positive impact on workflow.
Since many companies, organizations, and even individuals have all of their data stored in one centralized database. It is easy for users to access all of their files when they have to. Security is another significant benefit of using digital asset management software because all of your data are stored in one place and password protected, which makes it safe from uninvited guests until the correct permission is granted.
4) A DAM allows for the easy archiving
Archiving multimedia assets is an efficient way to keep a record of the content you have created for future reference. It may also save you from making redundant copies of important files that are not needed anymore. A DAM allows users to take snapshots from various online sources (such as social networking sites, email messages, or websites) and then store them for future access.
5) Fewer lost assets
With digital asset management software, there is also a great advantage in the possibility of fewer lost files. In this way, with the help of digital asset management software, you can easily retrieve any file that may be misplaced. Digital asset management software will also make all data, logos, and images accessible for viewing through browsers and other applications on your computer.
6) Improved collaboration
With a DAM, you will also be able to easily share and exchange files as well as work on them jointly. This is one great advantage of using digital asset management software that is sure to improve the collaboration within an organization.
Digital asset management software gives companies the advantage of an easy and efficient way to manage their multimedia assets. With tools such as storing, distributing, and archiving, digital asset management software can help you create a more organized workflow and improve productivity. Digital asset management is a relatively new technology that allows companies to do more with less. Its ease of use makes it one of the most powerful business applications available today. Digital asset management software is essential for any company that works with files, be it in the form of images, audio files, or video files.