As a business owner, you always want to convey some message to prospective clients. The personalized banners will help you to say it. Whether you are launching a new product or service or you want to accelerate the client acquisition rate, it is important to create a dynamic visual impact with the banners.
The good news? Making these banners is easier than ever. With many companies offer maximum flexibility to personalization options. If you are ready to start, you should first go through the following tips that will always guide you to come up with a design that will always grab the attention of any passerby.
Tip #1: Pick the right font size
People will read the banner. So the first thing to focus on is the size and scale of the banner of vinyl.
- What will be the height of the banner?
- What will be the average distance from the eye level of people around?
As per the general rule of thumb, you have to make 10 inches of letter height for every 100 feet of visibility stretch.
Also, don’t forget that people should be able to read the banner at a glance while traveling in speeding vehicles. So, the font size should be ideally bigger if you want to target the freeway traffic in comparison to the font size of the banner in a par where people will walk and can stop for while.
Tip #2: Contracts colors
The use of colors has a great impact on the visual appeal. If you want a clear and distinguishable look for the banner of vinyl, you have to use a combination of colors that the eyes can identify and connect to quickly. The common examples include combining white and black and white on blue. Sharp contrasts always draw attention.
Tip #3: Choose the words wisely
While using the vinyl banners, you just have a couple of minutes or less to send the message to anyone looking at the banner. If the onlooker cannot read or apprehend the message in a couple of seconds, you will lose the attention of the person and maybe a strong lead.
- Keep the words simple but maintain clarity.
- Put three lines of text material with a maximum of five words per line
- If it has to go on for five lines, restrict the word limit per line to three.
This is the rule of 3 by 5 that you should apply for designing the text on the banner.
Tip #4: Think about the backdrop
Acquire knowledge about the background color where you plan to post the banner. Is it a forest background, or a temporary fence, or some brick walls? Then find the contrasting colors and also the graphics for the banner that will stand out.
Make people notice
The chief aim of creating these banners on vinyl is to grow interest in your brand in people’s minds. So you have to apply your logical and common senses as well to create the perfect piece of artwork. It should generate a wave of curiosity among the prospective clients.