Working with social media brings a lot of benefits, the most important one being increased sales. Businesses that use social media platforms get the opportunity to promote their brand in front of countless prospective customers, create engagement and build strong relationships.
However, many marketers don’t use social media properly, and therefore don’t drive sales, or at least as many sales as they would like.
You may have built a following and tried everything to convince your audience, but don’t see the desired effect. In this article, you’ll learn how to increase sales through social media platforms and generate better results.
Be Where Your Target Audience is
The first rule of selling more products is to reach more people. However, you have to reach the right people – your target audience.
The first step to reaching your target audience is to choose a platform that they are active on. You can’t open an Instagram account and expect to find your target B2B customers there.
You must first identify what people are the target demographic and try to find out which platforms they’re most active on.
When choosing a platform, you also need to consider your goals and content strategy. For example, if you find that your target audience is on Youtube, but you have no idea or plan to create video content, or have any knowledge and skill in it, then you might want to reconsider your social media strategy. When it comes to social media platforms, it’s not a one-size-fits-all so you should not spend too much time and resources on a platform that will most likely not convert and help you increase sales.
If you’re a B2B eCommerce brand, you might find more success in using LinkedIn as a sales tool than if you’re running a B2C business. The key is to create content for each platform, post regularly, and monitor the results. From there, you can decide what platforms to focus your energy on and what channel to drop completely.
Engage Your Followers
Engaging your audience daily is a crucial factor for achieving success on social media. High engagement can make or break your social media presence. Social media users love to engage with brands in the comments sections and a quick reply can lead to a newly-established relationship with the consumer.
Depending on the social media channel, you can engage with your audiences through different types of content. For instance, Instagram is the platform where you can post appealing and cool photos while amusing short videos posted on TikTok can provide your audience with transparency and make them feel like they’re part of your creative brand.
However, before you can achieve any of this, you need to grab the attention of real followers. This is not an easy feat, so you might want to consider hiring professionals to help you with your efforts. For example, if you’re trying to grow your TikTok following, you should look into hiring a social media agency like High Social that’s specialized in organic TikTok growth.
Share User-Generated Content
User-generated content (UGC) is a term used to describe digital content created by consumers. For example, it can be about reviews, videos, articles, pictures, Facebook or Instagram posts, tweets, and everything in between.
Nowadays, before buying something online, people tend to read reviews to make sure that the brand and product are trustworthy. Through these reviews, consumers ease their anxiety about purchasing from a business that they’re not familiar with.
For this reason, make the most out of the content shared by other consumers to drive more sales. Encourage your customers to share their photos and experiences online and go a step further by sharing these user-generated photos on your social media accounts. This will help you increase loyalty with existing customers and add credibility to your brand when new customers check out your social media accounts.
UGC can be positive for your search engine optimization because the content can be used to regularly update your website, which the search engines love.
It has also been shown that UGC often results in increased dwell time (the time visitors stay on your website) which is indicative of how engaging your social media is.
Invest in Social Media Advertising
Social media is used by millions of people around the world. Even if you find the perfect social media platform to engage your target audience, you cannot increase sales if none of them has heard about you before. To make people take notice of your brand, consider investing in social media advertising.
All social media channels offer the option to create ads or promote your content. This can lead to higher visibility for your brand and improve your chances of driving sales.
These are some of the simplest yet most effective ways to boost your online sales through social media platforms. You need to make sure your brand is visible to your target audience, win their trust, and use quality content to compel potential customers to buy your products and services.