As a business owner, you should know that your business website’s landing page matters.
There are a few elements that can make your landing pages actually convert. If you just started your business, you should know the difference between a landing page and a website: a landing page is a page where you directly send traffic – because – you want to convert.
You usually bring people in from ads or some other funnels that drive traffic to your landing page.
A landing page is not your average website where you show everything you have. Your landing page is a very specific page with a very specific goal.
To create a perfect landing page to help you achieve a specific goal, you can hire the best landing page creators. Here are the crucial elements that an ideal landing page should have:
Incorporate a Clear Value Proposition
You have to explain to people what is in it for them, and if you don’t have a clear and powerful proposition, they will simply move on to the next thing.
So, you will want to create a landing page that has an obvious value proposition.
Incorporate a Strong CTA
The next thing you will want to focus on is a strong call to action. You need to tell your visitors what to do.
A strong CTA can be any of the following examples:
- Click Here
- Sign Up
- Leave Your Email
If you are not clear and upfront, this thing – the call to action – will likely not happen.
Get & Maintain Focus
People tend to lose their attention very fast – you will want to avoid making the mistake of telling them everything and all the little details of what you have. If you do so, you will end up losing them.
Limiting a lot of things and keeping your prospects interested in the promise is the essential way to get and maintain their focus on your landing page.
Focus on the Page Visuals
Visuals matter – you always want to show your prospects some sort of an image. Your specific image should ideally explain to them what they are going to get and what they are signing up for.
It has to be a clear image – but – it would be great if the image could invoke some emotion that would eventually cause your prospects to take action.
Add Social Proof
Before buying or subscribing, your prospects will want to have some sort of social proof. And by social proof, we mean that you will want to give them an example that some other people are using your products or services.
People are very biased, and when they see that a lot of other people have used your products and services – they will see it as proof that it is a good thing/ product/ service, and they should actually try it out too.
Social proof includes feedback, testimonials, and reviews – so make sure to add these on your landing pages as well.