There’s a famous saying that goes “If a tree fell in the forest, and it didn’t make any noise, did it even fall?” Similarly, if you hosted an event, and nobody was there to witness it, did you even host one? The key to hosting a successful online event is promoting the event efficiently. No matter how prominent faces you are inviting to your virtual event, everything will come down to square one if you don’t have enough audience to attend the event.
Hosted on DIY Virtual Event Platform, Virtual Events have become excessively popular in the past few months, and one of the factors that decide the success of the events is how efficiently you promote it. Hence, it becomes extremely crucial for you to promote your event efficiently.
But, how do you make sure you are promoting the event significantly? And what are the steps that will ensure smooth and successful promotions of your virtual event? Here, in this blog, we have explained some of the most amazing and sought-after ways to promote a virtual event.
Event Website or Landing Page Optimization:
The first and most important thing you should do is create a web page solely dedicated to your upcoming online event. An event-dedicated web page has several advantages. It will make it easier for you to target your audience and make them register for the upcoming event. Not only this, the event website will help you raise awareness for your event. However, while you design your event website, make sure you include all the necessary information on the pages, including the name, speaker details, time, agenda, etc.
Not only this, optimize your website according to the audience. For example, keep SEO guidelines in mind. Not only this, include FOMO elements in the web pages; it will excite the audience to register for your event.
Use Email to Drive Event Attendance:
The next strategy you can use to grab eyeballs is to use email marketing. As per the data, email marketing is one of the top three ways to promote something. There are various ways of using email in case of your virtual event; you can use it to encourage users to register for the event. Apart from it, you can send informative emails to your audience and keep them updated about the event. To lure your audience to register for the event, you can offer the readers discounts. Not only this, but you should also keep reminding your target audience about the virtual event by creating a sense of urgency among the attendees.
Leverage the Power of Social Media:
We live in a world that is fully or partially ruled by the presence of social media; Use this fact in your strategy to promote the event. Data suggests that there are around 4.2 billion social media users across the world. This data makes social media platforms one of the most effective ways to promote your virtual event. To promote your virtual event on social media, you need to see which platform your target audience uses the most. After identifying the platform, create a hashtag around your virtual event. However, make sure the hashtag is short and easy to understand. In addition, since Facebook is one of the most effective ways to create awareness around your virtual event, you can use it to popularize your virtual event, keep the audience updated, and engage with them. Not only this, but you can also use social media to release teasers and host giveaways.
Create Promotional Content:
The next tactic you can use is to create content specifically for the promotions of your upcoming event. Research has shown that the combination of marketing content and specified marketing techniques can show significant results when combined. While creating the content, make sure you do enough research for the keywords and topics your target audience would be interested in. Once you are done with research, include them into your content; it will help the content rank and be on the top in search results.
Not only this, write a compelling meta description of the blog or the article. The more compelling the meta description is, the more likely audiences will click on it and read the article. In addition, while writing for different topics and platforms, make sure you have a deep understanding of the platform as well the audience that is most active there.
Collaborate with Influencers and Celebrities:
One of the most preferred and influential ways to promote your event is to collaborate with personalities with a decent fan following. You can either collaborate with them on the basis of commissions and stipends or request them to promote your page on their social media. In addition, you can also make use of referral marketing where your audience will promote your event in their closed networks. Encourage them to do so by luring them through merchandise, offers, discounts, etc. It will definitely help you increase your number of attendees, as people generally trust the recommendations made by their friends and family.
As we have already mentioned, promoting your event is as crucial as ideating it and executing it. Though there are several other ways to promote your event, the ones we have discussed above are the most preferred and sought-after ones. We hope this guide has helped you with the best event promotion ideas, and you use them to make your event a guaranteed success.