As the owner of a small, local print company, you will no doubt be heavily reliant on word of mouth in and around your local area and within your local community for repeat customers and new business alike.
When looking to expand and grow your business to reach a wider market and, logically, therefore, to increase your profit margin, taking tips and advice from industry professionals can only be an advantage. With that being said, continue reading for four industry secrets for expanding your small print business.
Revamp Your Company Website
First and foremost, and hopefully, you are not averse to the idea; the most important and indeed, most influential way to reach more customers, both on a corporate and an individual basis, is to have a functional, regularly updated, and enticing company website.
Moreover, you also need to look into revamping your social media pages and ensuring that content from platform to platform is uniform and engaging. Online marketing is incredibly powerful and usually comes at a fraction of the cost of conventional advertising.
Expand Your B2B Reach
Whether your printing business focuses on paper products such as brochures and leaflets, company information guides, or even more official documents or not, reaching out to the B2B (Business to Business) market can have a positive final effect on your profits.
The B2B market will help you increase the volume of bulk orders you receive and, as such, may even provide you with a larger pool of regular clients and companies, as you simultaneously target individual customers too.
The benefits of concentrating on B2B include a higher level of scalability, improved brand awareness, and a more accurate analytics capability.
Invest in the Latest Printing Equipment
Obviously, at the heart of your local printing business are the printers and associated technologies themselves, without which you simply would not have a business.
As such, when focused on and dedicated to doing everything you can to turn your dreams of expansion into reality, it makes sense that you spend time and investment in choosing the right wide format printer for your business. Additionally, remember that any reputable commercial supplier will be more than happy to answer any questions or queries you may have prior to purchase.
Offer a Large Range of Customizable Products
You do not have to be reminded that, just as in any other business providing individuals and companies with printed products, the competition is fierce – particularly online.
Thus, you need to place yourself above your industry competitors, and one exceedingly effective way to do this is to expand your range of customizable products. Customers adore customized products, and everyone from groups on a bachelorette weekend to corporate functions all want everything from t-shirts, bags, and cushions to magnets and other smaller items emblazoned with their own words or company slogan.
Expanding on the range of customized products your printing business offers without damaging the level of quality is almost guaranteed to increase your company’s appeal and broaden your target market.