A few years ago, product photos went out of style when companies began using digitally-made visuals for their promotional material. Marketers switched to videos and pictures created by product rendering. In this article, we’ll explore what product rendering is, why marketers use it, and how it can help your business.
What is Product Rendering?
By using rendering tools, designers can create videos and images that look realistic enough to be used for advertising purposes. This is called product rendering. 3D Product Animation for Furniture is the most fascinating technique to make detailed representations of products. This way, a single product can be shown from various angles, making it simpler for the viewer see the object more intimately and figure out how it works.
3D product rendering is a process that transforms three-dimensional wireframes into photo-realistic images or animations. Thisobi marketing teams to show new products to potential customers long before the product hits store shelves. Additionally, because everyone on the team knows what the final product should look like, it’s easier for them focus and develop their assigned aspects of the project in order achieve that goal. Product design renderings are also useful as an initial concept for 3D Detailing Animation (a type of computer animation used to create visual effects).
Here are the easy steps you need to follow for 3D product rendering
All designers and animators have their personal method, but we will focus on the essential 3D product rendering steps. Initially, they always need comprehensive information about what to make. After that stage is completed, the rendering can commence.
1. Sketching is a great way to improve your drawing skills.
The first step is to sketch the product from each angle. This can be done with one page of sketches or multiple pages, depending on how many angles you want to show the client. The purpose of this exercise is give the client a general idea of what the final 3D representation will look like. The sketching stage, which might last several weeks or even months, is deceptively simple: it’s only meant to show the object and its major components. The designer won’t go into much detail yet because there’s still the refinement stage to come.
2. Improve and perfect
The second stage of the design process is when the designer creates a 3D model of all of the significant product functions. This 3D model provides essential information about the product and how it can be used in real life. Although the details remain sparse, this time specific parts need to be more prominently included. For example, if you’re revising a smartphone sketch, one image would show the button while another showed the charging port. To make these features stand out more, designers can use color or other design elements.
3. The Final Product
After choosing the final product design, designers add colors and materials. The style of the design is either based on client preference or the designer’s taste. To ensure they create a quality product, they often analyze other similar products in the same market niche. This step, more than any other, requires careful planning and forethought. We can break it down into the following sections.
- Once the designer has made a thumbnail sketch, he then paints over it to solidify the idea.
- Lines that pass through and are on the object help with adding details and figuring out where each element will be.
Now that the designer has added the center and construction lines, it’s time to fill in the necessary details within those lines.
4. Add shadows to give depth and dimension
The process of shading will always start and end differently for each designer. Some designers, for example, will start by filling in color to sections of the product before highlighting important elements. First, the designer will use light shadows to enhance specific elements. Next, he will add darker shadows to create a contrast. Finally, he/she will add texture to make the product unique and more realistic for viewers by adding depth and dimensionality .
Why to Use Product Rendering
Product rendering provides many benefits to businesses, including increased sales and marketing productivity. A few reasons product rendering is advantageous for marketers are provided below.