Disney CEO Refers To Encanto As The Launch Of A New Franchise

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With Encanto’s growing popularity and success after its release on the Disney+ streaming platform, Disney CEO Bob Chapek alludes to a franchise.

Following the success of Disney’s Encanto, there may be a possibility for a franchise. The latest animated Disney film has quickly garnered social media attention for its viral original songs, such as “We Don’t Talk About Bruno” and “Surface Pressure,” with the original songs and score being written by Lin-Manuel Miranda and Germaine Franco. Although it was initially met with lukewarm reception due to the pandemic, grossing $100 million domestically, Encanto became an instant hit when it was released on the Disney+ streaming platform on Christmas Eve.

The latest animated Disney film follows the story of the Madrigals, who reside in the hidden mountains of Columbia in a magical house, exploring deeper themes of intergenerational trauma and bringing on-screen representation for Colombian culture. The animated feature film has also received three Academy Award nominations, including Best Original Score, Best Animated Feature, and Best Song for “Dos Oruguitas.” Moreover, every song from the Encanto soundtrack is currently on the Billboard Hot 100 charts and continues to persevere, surpassing Frozen’s “Let It Go” as the highest-charting Disney hit nearly 30 years.

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Related: Encanto: Could Mirabel Become the Next Official Disney Princess?

According to Business Wire, Disney CEO Bob Chapek has referred to Encanto as “the launch of a new franchise.” Chapek acknowledged the success of the animated film and the momentous increase in subscriptions on the streaming platform for the strong start to the fiscal year for The Walt Disney Company. By categorizing Encanto as a new franchise, Chapek may be alluding to a possible sequel for the Disney film. Read his full quote below:

“We’ve had a very strong start to the fiscal year, with a significant rise in earnings per share, record revenue and operating income at our domestic parks and resorts, the launch of a new franchise with Encanto, and a significant increase in total subscriptions across our streaming portfolio to 196.4 million, including 11.8 million Disney+ subscribers added in the first quarter…”

The Madrigals in Encanto.

As Encanto continues to rise in popularity and triumph in the charts, it is unsurprising that Disney is eager to build on the feature film. Recently, Miranda disclosed his interest in possibly transitioning Encanto onto Broadway, sharing that he already has ideas for how the film’s finale number might play out in a stage version. Although Encanto received a theatrical release before heading to Disney+, it may encourage the studio to push more feature films onto its streaming service. This is already showing signs of becoming the norm, as the upcoming animated film Turning Red was recently announced to debut on Disney+ instead of its initial plan for a theatrical release. The decision was met with some controversy, as Turning Red marks the third Pixar film to be pushed onto streaming.


Encanto shattered the Disney+ platform, accounting for over 407 million minutes in the US during its first weekend on the streaming service. While official plans for new Encanto projects have not been confirmed as of yet, there may be some underway in the near future as Chapek has touted the film as a the beginning of a new saga. As the film surpassed the success of the established Frozen franchise in terms of its hit soundtrack, it is not hard to imagine that Disney wants to continue investing in expanding on magical on-screen story of the Madrigals.

More: One Encanto Theory Explains Why Mirabel Was Abuela’s Replacement


Source: Business Wire

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