5 Women-Founded Lingerie Brands You’ll Want to Shop

The world of undergarments, originally run by men, has drastically changed over the last few years. We’ve seen more versatility in fit, size, and silhouettes than ever before. The reason? Women have entered the scene. There is a growing number of women sitting at the top of well-known lingerie and underwear brands, as founders and executives. Thankfully, this change in leadership has challenged the traditional male gaze (read: objectification of women) that the industry was traditionally known for.

Some of the brands embrace individual sexuality, confidence, and femininity, while others are focused on being a voice for gender fluidity, and nursing moms.

Because treating yourself is seasonless, discover the inspiration that led five female entrepreneurs to launch their own lingerie brands ahead. Some new, some tried and true, and all here to give you beautiful, confidence-boosting lingerie separates and sets.